10 X More Qualified B2B Leads with HubSpot, LinkedIn, and Nuxt.js

In the digital world, it’s become increasingly important for businesses to generate qualified leads to stay competitive. Most companies know that it’s not enough to simply run ad campaigns on various platforms. To achieve the desired results, a well-thought-out strategy and effective tools like HubSpot audiences and workflows are needed.

The Problem:

A large industrial supplier had already tried various lead generation strategies with little success. Their landing page was purely informational and not optimized for conversions, the ad campaigns were not targeted, the offered whitepapers were actually just product brochures, and many processes had to be manually initiated. This resulted in only a few qualified leads being generated through digital channels.

The Solution:

In collaboration with the client, we developed a clear understanding of the ideal target customer and identified their pain points and the right approach. Based on this, a completely new landing page was developed with Nuxt.js and connected to HubSpot via API. This allowed all relevant information from forms or meeting bookings to be synchronized directly. Audiences were synced between HubSpot and LinkedIn to ensure optimal targeting. Additionally, two new lead magnets were created, perfectly matching the customer journey. To build all these activities as efficiently as possible, a highly automated system for new customer acquisition was set up using a variety of HubSpot workflows. This also included custom lead scoring to ensure lead quality.

The Result:

In less than two months, the client was able to generate 10 times more qualified leads than in the previous 12 months. Thanks to targeting and workflows, the quality of the leads was very high, and the costs were significantly lower. Through the campaign, the client was able to initiate deals with leading companies in their target industry.

Conclusion:

Lead generation requires a well-thought-out strategy and effective tools like HubSpot audiences and workflows. Collaboration with the client and identification of their pain points, along with the right approach, were key to success. By optimizing the landing page and creating two new lead magnets, the client was able to pique the interest of potential customers. Automation of processes through HubSpot workflows and custom lead scoring led to a significant improvement in the quality and quantity of leads generated. The combination of targeted marketing, optimized content, and automated processes made this campaign a huge success.