90% digital marketing revenue attribution in the construction industry

In the construction industry, digital transformation seems to be progressing at a rather slow pace. Word-of-mouth recommendations and bidding processes are still the most common methods to acquire new customers. But how does an innovative company in the field of custom steel construction manage to generate 90% of its revenue through digital channels? In this article, we’ll take you on an exciting journey through a project that demonstrates how the right tools can lead to digital success, even in a traditional industry.

The Problem:

Our client was new to the market and couldn’t rely on the typical word-of-mouth recommendations. They wanted to harness digital opportunities to drive their business forward. But how can one achieve digital success in an industry not necessarily known for being a frontrunner in the digital realm?

The Solution:

Together with the client, we tested the most crucial potential channels for customer acquisition. HubSpot was employed as the central control center for all activities. We developed high-conversion landing pages and focused on targeted Google Ads to validate an initial reliable channel for lead generation. In parallel, we set up a YouTube channel with tutorials and “how-to” videos, which established itself as an additional lead source. Moreover, we developed a user-friendly configurator and customized workflows to create automated systems that would alleviate the client’s operational burden.

The Result:

Thanks to the targeted approach to customers through the right channels, high-quality content, and intelligent automation, our client was able to increase their revenue from €1 million to €3 million within 12 months. An impressive outcome that demonstrates how a scalable system can enable a now €12 million pipeline.

Conclusion:

Our client’s success shows that even in traditional industries like construction, digital transformation can significantly contribute to business growth. With the right strategies, a smart tech stack, and a willingness to innovate, it’s possible to stand out from the competition and embark on new, promising paths.